By DLI CEO Mary Scalco
We all know the old adage but in this case I am happy to say
we were very pleased with the input received from members on our recent
survey. Thank you to everyone who took
time to provide feedback on their DLI membership, close to 10% of our
membership responded to the survey.
Now I don’t mean to imply that all the responses were easy
to hear but constructive criticisms were few and far between and we appreciate the many compliments and suggestions for improvement. This earlier post breaks down what we learned from you but I wanted to share my personal responses and interpretations of the data.
The majority of responses indicated hiring, firing, and motivating
employees is head and shoulders. I must say as an individual responsible for
overseeing staff, some days can be challenging. The other big request was for benchmarking
information—you want to know how your business compares to others in the
industry. We will be reaching out to you again to get information on your
operating costs, so look for that in the near future. Thanks ahead of time for taking the time
to complete that survey. I can’t
promise it will be as short as our opinion survey but we will make it as
painless as possible.
Information, whether online, print or over the phone, came
up among the top reasons members invest in membership. Our challenge is to continually look to
deliver the most relevant, technically correct information in a variety of
formats. Case in point is the new DLI App
that provides easy to use stain removal procedures and the TABS bulletins (the
bulletin series ranked highest in the survey).
Following on the positive response, we introduced the new Garment
Analysis App, allowing members to access and get analysis reports on mobile
phones and devices. Good thing, too, because the garment analysis laboratory is
one of the most popular services we offer.
We are looking at updating the online Encyclopedia
of Drycleaning, our next most popular service among survey respondents. We
update the Encyclopedia's bulletin volumes with each new issue of Fabricare to keep it relevant and
useful. We plan to redesign the user interface, improve the search function, and
optimize access for tablet devices.
While we may have closed the survey, please do not hesitate
to give us a call, e-mail, snail mail, Facebook, Tweet, or even fax! We really
do value your input and we're putting what you shared to use in improving our
services for you. Frankly, this is how we are doing our best to earn your
Onward and upward,
Drycleaning & Laundry Institute
14700 Sweitzer Lane
Laurel, MD 20707