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2018 Five Star Conference

Join us for the DLI & NCA annual Five Star Brainstorming conference January 12 - 14, 2018. We are heading to Cancun to the Secrets Capri Riviera Cancun for a long weekend of seminars and adventuring.

9 a.m. Friday: Deena Ebbert, FISH Philosophy
Exciting Your Business Environment

Employee development, engagement, skill, performance, and commitment are the cornerstones of any company’s ability to deliver on their promises to their customers. Positioning your employees to make it all happen is one of your many responsibilities. Deena Ebbert is the premier speaker on the FISH Philosophy, a method some of today’s greatest brands use to electrify workers and customers.

Ebbert traveled the world to bring leading companies the tools they need to improve morale and performance in the workplace. During her Friday morning presentation, she’ll offer actionable tools to help you do the same:

  • Improve communication and trust.
  • Position your team to deliver memorable customer service.
  • Retain great employees.
  • Increase staff engagement and commitment.
  • Ignite creativity.
  • Celebrate and appreciating each other.
  • Strengthen leadership.
  • Truly live your company’s vision, mission, and values.

How much help could your team use? Find out!
Take Ebbert’s FISH Culture Check Up to get a sense of where your crew is before the conference. Formulate your questions to get the most from her Q&A session. Take the self-evaluation here.

9 a.m. Saturday: Joseph Grenny, Vital Smarts
How to Talk to Employees When Things Go Wrong

Joseph Grenny leads Saturday morning with his method for driving change in employee and employer behaviors. He’s shared this effective approach with successful clients like Lockheed Aeronautics, IBM, Progressive Insurance, Sprint, Textron, McGraw-Hill, Texas Instruments, and medical giant Genentech.

Grenny is the co-author of three New York Times bestsellers, "Influencer: The New Science of Leading Change (2013)", "Crucial Conversations: Tools for Talking when Stakes are High (2011)”, and "Crucial Accountability: Tools for Resolving Violated Expectations, Broken Commitments, and Bad Behavior (2013)". He is also consulted for his expertise by media outlets including the New York Times, Los Angeles Times, The Washington Post, The Wall Street Journal, ABC News, CNN, Bloomberg, CNBC, and the Today Show.

Grenny's captivating style will keep you engaged with an effective mix of real life experience, entertainment, practicality, and research. Grenny will share critical tools you need to lead your company through change and those crucial conversations and confrontations that can position your company for consistent success. View a clip of Grenny in action on YouTube.

9 a.m. Sunday: Brian Rashid, Branding Storyteller
Connecting the Dots to Tell Your Brand's Story

Brian Rashid built his career on storytelling and communication. Rashid is the CEO and creator of "A Life in Shorts," a modern day branding, digital media, and communications company, specializing in spreading information in the form of gripping stories. His clients range from the biggest brands in the world to the new solo entrepreneur trying to get started.
Rashid’s talk will bring focus to branding, brand strategy, and how to monetize your message by telling effective stories. He is also a weekly contributor at Forbes Magazine. Prior to launching his company 5 years ago, Brian was a speechwriter in former New York Mayor Mike Bloomberg’s Administration. He also holds a JD from the City University of New York (CUNY) School of Law.


Secrets Capri Riviera Cancun

This is a smaller property than we have visited in the past--there is only one main pool so networking with old and new friends should be even easier. This is an all-inclusive property, meaning, you’re spending stays low and your excitement stays high.


The room rates we negotiated are nearly impossible to believe.

Preferred Club Junior Suite, Room size 570 square feet                              $458    

Preferred Club Deluxe Ocean View, Room size 474 square feet                 $480  

Preferred Club Junior Suite Ocean View, Room size is 603 square feet   $534  

Yes, those prices are for double occupancy.  Please be aware that before and after conference dates are based on availability since this is a smaller property.  This is an all adult property.  In addition to the great rates you will get "Resort Coupons" to use at the spa, for that special bottle of wine or for a special romantic dinner- remember, it's an all adult property.


We are finalizing our line-up of speakers but rest assured Nora and I are doing our best to outdo last year's program.  The schedule will be the same with morning business and afternoons free for fun in the sun.


The conference registration is $595, DLI Premier Members receive one free conference registration. The registration fee for a second individual is $295. Contact Melissa to register for the conference and book your room at or 1- 800-638-2627.

Call 800-638-2627 or email
for more information and to register.

Call 800-638-2627 or email
for more information and to register.