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2014 DLI Mystery Shopper Awards

Drycleaning & Laundry Institute Mystery Shopping Program Presents

"Best Overall Service 2014" to Champion Cleaners

Champion Cleaners of Birmingham, Alabama, owner David Whitehurst has earned the "Best Overall Service" Award by receiving the highest mystery shopping scores in 2014. Participating cleaners nationwide were scored in three categories: Drop off, Pick up and Evaluation.

Mary Scalco, DLI President and CEO said, "We are using mystery shopping to measure customer service at the counter for our members. This year the competition among DLI dry cleaners for top rankings in the "Best of…" categories is impressive. The way we see it, the real winners are the managers, CSRs and customers that they serve."

Other category winners are:

Crown Cleaners, Knoxville, Tennessee – Don Holecek

· Best Use of Conversation at the Counter

Balfurd Cleaners, State College, Pennsylvania – Bob Fogelsanger

· Best Clothing Review

Medlin-Davis Cleaners, Raleigh, North Carolina – David Makepeace

· Best Use of Name at the Counter

Big Ridge Cleaners, Chattanooga, Tennessee - Rob Whitmire

· Best Cross Selling

The mystery shopping program is administered by DLI's partner, MarketWise Consulting Group of Appleton, Wisconsin. President Carolyn Nankervis states, "To earn this award, cleaners must have each store location mystery shopped at least six times in a year. We credit participating DLI members with understanding that customer service is an important metric in operating a successful business."

DLI members who are interested in participating in "The 2015 Essential" mystery shopping program are encouraged to enroll now. The program has been designed and priced specifically for DLI members. For more information or to begin a program visit or contact MarketWise Consulting directly at (920) 735-4970.