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In-Store Evaluations - Mystery Shop

DLI Partners with Mystery Shopping Firm to Offer In-Store Evaluations


Are your counter staff rude to your customers when you’re not around to monitor them? How do you know for sure? You just never really know what your business looks and sounds like to your customers and potential customers.

 In order to eliminate this uncertainty and help cleaners find and fix weaknesses in their services, DLI expanded its Mystery Shopper program to include in-store visits. Visits will be handled by MarketWise Consulting Group, Inc., a professional mystery shopping service provider.

 Carolyn Nankervis, Marketwise Consulting Group, Inc. President, stated, “We have been helping drycleaners achieve service standards since 1997. The mystery shopping program evaluates and scores front line and cleaning services offered by member companies. I am delighted to be associated with an organization that represents drycleaners of all sizes.” 

 “Customer service is the number one most important aspect of your business,” said DLI CEO Mary Scalco. “By partnering with an expert firm in that field we are able to offer services above and beyond what our original Mystery Shopper program could ever do. By offering in-store visits we’re able to give you a better services.”

MarketWise was established in 1993 and provides market research and competitive analysis. Industry-wide Peer Group Data Comparisons are published twice a year and are considered the benchmark for service standards.  Nankervis is a columnist for American Drycleaner magazine and a frequent speaker on industry issues.

 MarketWise Consulting is a member of the Mystery Shopping Providers Assocition (MSPA) and follows a code of ethics set forth by the association to ensure professionalism when gathering information about businesses.

 The service is available to DLI members only.
Call 800-638-2627 for more information.