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What is the Seal Of Approval?

Having experienced the disappointment that comes from garments being returned with buttons missing and “sorry” stickers throughout their order, many people consider going to the dry cleaner an unpleasant chore. The joy of having someone else do your cleaning has been replaced by frustration and unsuccessful attempts to do stain removal at home.

It doesn’t have to be that way. Quality garment cleaning and customer service does exist—and thanks to a DLI Seal of Approval Award of Excellence, it’s much easier to find.

When you see the gold star and Seal of Approval (SOA)decal and customer service pledge poster at your cleaners, you can be assured your trip to the dry cleaner will be a pleasant one. SOA cleaners have passed a rigorous set of cleaning evaluations and demonstrated a level of quality far surpassing the average dry cleaner.

Each SOA cleaner is required to be a member of a drycleaning association offering education and training, research, and technical support. They must also perform a Cleaning Performance Test (CPT) annually, demonstrate their ability to remove common stains from a silk swatch, and post the Award of Excellence Customer Service Principles poster for customers to see—and that’s just for starters. SOA cleaners also demonstrate their professionalism in a variety of different ways including taking classes, using secret shoppers, and having their plant evaluated by an association of cleaners such as the International Fabricare Institute.

That’s one reason why you’ll find a money-back guarantee as part of every Seal of Approval cleaner’s pledge to you, the customer. Here’s another: we believe the difference in quality is one you’ll notice right away.

Your clothes are an important investment. They deserve a cleaner with a proven commitment to superior cleaning and customer care. Take them to a Seal of Approval Award of Excellence cleaner.

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