Social Media Expectations
- To drastically improve your branding, since the great content you hopefully post will be shared by your current customers with their friends who may not know about your business.
- To connect with your customers on a more personal level. Social media isn't as stuffy as other forms of advertising. Your goal is to learn more about your customers as they get to learn from you. Customers will quickly leave XYZ Cleaners for a better price, but they're less likely to abandon Bob from XYZ, who they know cares about their garments.
- To inform your customers about your services and promotions---hopefully leading to an increase in sales volume.