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Social Media Expectations


Before we get started, it's important to be realistic about the results you can get from social media marketing. This is no holy grail to multiplying your profits.

What you can realistically expect is:
  1. To drastically improve your branding, since the great content you hopefully post will be shared by your current customers with their friends who may not know about your business.
  2. To connect with your customers on a more personal level. Social media isn't as stuffy as other forms of advertising. Your goal is to learn more about your customers as they get to learn from you. Customers will quickly leave XYZ Cleaners for a better price, but they're less likely to abandon Bob from XYZ, who they know cares about their garments. 
  3. To inform your customers about your services and promotions---hopefully leading to an increase in sales volume. 

Don't worry if this sounds complicated. We'll break it down into easy steps and also provide you a system so that you're rarely on Facebook unless you want to be. We've done the hard work, just trust the process. 

Next Module - Module 3: How To Create A Facebook Page

 
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